NEW BALANCE Overview
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Founded: 1906
Workforce: ~200
Company Working: New Balance (NB) is engaged in the manufacturing of shoes for men, women, and kids. It manufactures shoes for various purposes such as running, training, baseball, soccer, basketball, tennis, golf, lacrosse, and cricket, among others. It also deals in work shoes, boots, sandals, and skateboarding footwear, among others. The company also manufactures products such as shirts, T-shirts, hoodies, jackets, sweatshirts, pants, socks, and accessories.
Strategy
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