NATUREX Overview
Company Headquarters: Avignon, France
Founded: 1992
Workforce: ~1,700
Company Working: Naturex manufactures and supplies natural specialty ingredients for the food & beverage, nutritional and health, and personal care industries. The company delivers its products through two business segments—my natural food and my natural selfcare. Its product portfolio includes colors, antioxidants, specialty fruits and vegetables, phytoactives, and various other plant-based natural ingredients. The company has a network of 25 sales offices and 15 manufacturing sites in Morocco, the US, Brazil, India, Australia, and Chile.
Strategy
Naturex is working on enhancing its competitive position by expanding its global footprint and launching innovative products. The recent acquisition by Givaudan has helped the company streamline its distribution channel across the globe and capture the market in Asian countries such as India, China, Japan, South Korea, and Indonesia.



