MELLITA Overview
Company Headquarters: Minden, Germany
Founded: 1908
Workforce: ~5,200
Company Working: Mellita is a multinational company engaged in the production of coffee. The company has three strategic business segments—coffee, coffee preparation, and household products. It currently operates in Europe, the Americas, and Asia-Pacific. Mellita sells whole coffee beans, roast and ground coffee, coffee capsules, and coffee pods.
Strategy
Mellita adopted the Consistent Internationalization Strategy in 2014, with the aim to strengthen its presence across the globe. To this end, the company is focusing on the development of innovative products and services that meet the current global trends such as individualization, sustainability, and conscious living. The company adopts acquisitions and partnerships as key growth strategies. For example, in 2018, tt acquired Cuki Cofresco, a firm involved in food packaging and the production of food containers.



