Lenovo Overview
Company Headquarters: Hong Kong
Founded: 1984
Workforce: ~54,000
Company Working: Lenovo provides personal computers, tablet computers, servers, workstations, electronic storage devices, smartphones, and IT management software. It operates through four business segments—PC and smart device business group (PCSD), mobile business group (MBG), data center group (DCG), and others. The PCSD segment comprises products such as personal computers (PCs), laptops, tablets, gaming, and smart home products across Windows, Chrome, and Android-based products. The company sells its laptops under the brand names of Lenovo, ThinkPad, IdeaPad, and multimode YOGA brands. The company also offer desktops, all-in-one PCs, gaming consoles, and workstations. Through its MBG segment, it is engaged in manufacturing smartphones, including the Motorola brand. This segment can be further classified into two sub-groups, which are MBG mature market and MBG emerging market.
Its DCG segment includes all Lenovo’s server, cloud, storage, and high-performance computing, hyperscale computing, communications infrastructure, networking, and the Internet of Things businesses. In May 2018, it created a new business segment—intelligent device group (IDG)—by combining its PCSD and MBG segments. Through this new segment, the company focuses on developing innovative products and advancing all existing technologies. It operates in the Americas, Europe, the Middle East & Africa, and Asia-Pacific.
Strategy
Lenovo primarily follows an organic strategy for its growth in the global PC as a service market. It focuses on product development and setting up new offices to increase its geographic presence. The company also focuses on strengthening its position in the market by offering services such as technical advisory services, technology implementation services, and post-implementation managed services and hosting.



