AutomotiveAug 10, 2026

Kubota Corporation

Company Profile Analysis

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Kubota Corporation - Automotive showcase

Year Founded & Workforce

1889-12-31

40,000 Employees

Industry

AutomotiveB2BB2C

Services

Kubota Corporation Overview

Company Headquarters: Osaka, Japan

Founded: 1890

Workforce: ~40,000

Company Working: Kubota Corporation designs, develops, and sells industrial products, consumer products, and machinery across North America, Europe, Asia-Pacific, and the Middle East. It operates through two business segments: farm & industrial machinery and water & environment. The farm & industrial machinery segment offers tractors, combine harvesters, rice transplanters, utility vehicles, riding mowers, mini excavators, wheel loaders, and gasoline engine. The water & environment segment offers ductile iron pipes, plastic pipes, pumps, valves, spiral welded steel pipes. The company offers utility vehicles for agriculture and construction applications.

It has 187 consolidated companies in North America, Europe, and Asia-Pacific. It operates in the US, Germany, France, China, India, Vietnam, Thailand, South Africa, Kenya, Abu Dhabi, and Oman. KUBOTA LOGISTICS Corporation, Kubota-Chemix, Okanetsu Co., Ltd, Aomori Kubota Corporation, and Kubota Kikou Corporation are some of the subsidiaries of the company.

Strategy

Kubota Corporation has a customer-focused service driven culture. It is making provisions for launching new, market-orientated products in various regions around the world in an effort to enhance its performance. Furthermore, to strengthen its global presence, the company is focusing on its R&D activities. For instance, in 2017, Kubota Corporation opened a new R&D center in its Sakai Plant, Japan. With an investment of around USD 32.98 million, the center will conduct R&D activities on combine harvesters, utility vehicles, and ride on mowers. Kubota Corporation has always placed importance on directly visiting its clients, confirming the status of its products, and understanding the needs and concerns of the clients. These activities help enhance the quality of its products and offers its customers a sense of reassurance, which deepens the trust placed in the company’s brand.

Company Snapshot

$17,140M

Revenue

40,000

Employees

1889-12-31

Founded

Osaka, Japan

Headquarters

SWOT Analysis

Strengths

Diversified consolidated group of companies
Strong presence in the industry along with a credible financial performance
Wide revenue stream coming from its various subsidiaries in various sectors
Huge product portfolio in the agricultural sector and in almost all agricultural applications

Weaknesses

Weak supply chain and distribution network
Limited presence in developing economies
Presence only in few countries apart from Japan; Domestic economic condition could prove harmful
Weak after market service in spite of being a veteran company in the industry

Opportunities

Development of technology for low-speed vehicles to enhance operational efficiency
Scope for strategic acquisitions and mergers in untapped markets
Rising demand in developing countries like South Africa, Brazil etc. where it has limited presence
Rise in the agricultural activities and in the Government spend on the same

Threats

High competition from small players
Competition is blocking its strategy to penetrate developing markets

Key Developments

Date	Approach	Development
March 2021	Product Development	KUBOTA Corporation launched its gas-powered RTV520 with a new look and upgraded features. The RTV520 was created for both large property owners and commercial contractors, but it also features several performance, aesthetic, and comfort improvements over its predecessor, the RTV500, offered in premium and general-purpose configurations
November 2019	Product Development	KUBOTA Corporation introduced the X-Plus Series electric utility vehicle, which features a 48-volt lithium-ion battery and a range of up to 50 miles on a single charge. The X-Plus Series can carry up to 1,102 pounds of cargo and has a top speed of 25 mph.

Product Offering

Kubota Corporation
- Low Speed Vehicle
- Global Low Speed Vehicle Market

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Kubota Corporation as part of our ongoing coverage of the Automotive sector, drawing on public company data, filings, and market intelligence.

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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

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Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Kubota Corporation

Company Headquarters: Osaka, Japan Founded: 1890 Workforce: ~40,000 Company Working: Kubota Corporation designs, develops, and sells industrial products, consumer products, and machinery across North America, Europe, Asia-Pacific, and the Middle East. It operates through two business segments: farm & industrial machinery and water & environment. The farm & industrial machinery segment offers tractors, combine harvesters, rice transplanters, utility vehicles, riding mowers, mini excavators, wheel loaders, and gasoline engine. The water & environment segment offers ductile iron pipes, plastic pipes, pumps, valves, spiral welded steel pipes. The company offers utility vehicles for agriculture and construction applications. It has 187 consolidated companies in North America, Europe, and Asia-Pacific. It operates in the US, Germany, France, China, India, Vietnam, Thailand, South Africa, Kenya, Abu Dhabi, and Oman. KUBOTA LOGISTICS Corporation, Kubota-Chemix, Okanetsu Co., Ltd, Aomori Kubota Corporation, and Kubota Kikou Corporation are some of the subsidiaries of the company.

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