Kirin Holdings Company Overview
Company Headquarters: Tokyo, Japan
Founded: 1907
Workforce: ~30,538
Company Working: Kirin Holdings Company, Limited. is among one of the manufacturers, developers, and marketers of non-alcoholic, and alcoholic beverages. The company also offers pharmaceutical products across the globe. Kirin Lager is the oldest beer brand of the company and has been brewed since 1888. Kirin Holdings Company, Limited. is formed based on the Japanese traditions of breweries that are retaining the application of hops and malted grains that are imported from Germany and also employ brewers from Germany to oversee the production process. The major product portfolio of the company is beer, spirits, wines, seltzer, new genre, chu-hi, hopposhu, kombucha, whiskey, tea, black tea, coffee, carbonated beverages, vegetable/fruit beverages, health/sports drinks, ionized natural water, and other pharmaceutical products. Kirin Holdings Company, Limited. markets its products under the brand names such as Kirin Tanrei Green Label, Kirin Nama-cha, Kirin Hyoketsu, Kirin Mets COLA, Kirin Fire, Kirin Gogo-no-Kocha, Kirin Sekai-no-Kitchen-Kara, Kirin Nodogoshi Nama, Kirin Ichiban, Baden, Kirin FREE, Berri, Chateau Mercian, and San Miguel Pale Pilsen. Moreover, the company has diversified business operations in both the Americas and Europe along with Asia Pacific.
Strategy
Kirin Holdings Company, Limited. is focusing on the development of wider management strategies along with their implementation. The company is also focusing on the development of its overseas business with the help of strategic partnerships or alliances, affiliates, and subsidiaries in Australia, New Zealand, Taiwan, the Philippines, China, the US, and other European nations. Kirin Holdings Company, Limited. has a 100% stake in the Australian firm Lion Nathan Limited, and the company held a 48% stake in the Philippines-based firm San Miguel Brewery. The company is also focusing on the application of updated fermentation technologies in its business areas. The core business of Kirin Holdings Company, Limited is brewing and associated business. Apart from that, the company is also involved in various sectors such as soft drinks, wine, hard liquor, and food products.



