JVC Kenwood Overview
Company Headquarters: Japan
Founded: 2008
Workforce: 16,939
Company Working: JVCKENWOOD works in designing, manufacturing, and selling automotive products, home appliances, and wireless systems devices. The company has two different brands covering different markets. One is JVC which provides in-car entertainment products, healthcare, consumer electronics such as camcorders, visual systems, headphones/speakers, projectors, and television. The other one is Kenwood which provides in-car electronic products and professional communication. Walkie talkies or two-way radios are sold by Kenwood under its professional communication segment. The professional communication segment further includes digital radios, license-free radios, analog radios (LMR), and amateur radios. The company has presence in Asia-Pacific, the Americas, Europe, and other regions.
Strategy
JVCKenwood Corporation strategizes to increase its product range at a competitive price to keep an edge over competitors. Besides, the company has been investing in its product development activities to improve its product portfolio and strengthened its market position in the emerging markets, such as Asia-Pacific and Middle East & Africa.



