Johnson Health Tech Co., Ltd Overview
Company Headquarters: Taiwan, Republic of China
Founded: 1975
Workforce: ~5,300
Company Working: Johnson Health Tech Co., Ltd. (Johnson Health Teach/JHT) is one of the family-owned businesses engaged in the global manufacturing and distribution of fitness equipment. The company initially started as metals manufacturing business under the name Johnson Metals which was serving various players engaged in the fitness equipment industry including Ivanko Barbell Company, Ross Recreation Equipment Company, Inc., Trek Equipment Corporation, etc. Barbells were one of the primarily manufactured products by the company for its clientele in its initial phase. Later the company, through strategic acquisitions and the establishment of subsidiaries in around 30 countries, entered the global fitness and wellness equipment industry.
Matrix, Horizon Fitness, Vision Fitness, Synca Wellness, Fujiryoki, and Tempo Fitness, and are the diverse range of brands under which the company markets equipment including treadmills, elliptical trainers, indoor cycles, rowers, massage equipment, endurance equipment, strength equipment, etc. The products are manufactured across facilities located in Taiwan, Wisconsin, Shanghai, Osaka, and Hanoi. The company has an extensive network of research and development teams situated across the US, Taiwan, and China apart from the subsidiary’s capacities located in the five continents. Johnson Fitness & Wellness, the retail division of the company is a direct retailer which has around 475 stores across the world and is headquartered in Cottage Grove, Wisconsin.
Matrix was launched in 2001 and sells a premium range of fitness equipment to both commercial and residential customers. In the commercial space, the company sells equipment to luxury resorts, educational institutions’ athletic teams, and health clubs. Apart from the fitness equipment used for strength training, group training, and cardio training apart from solutions servicing. The company’s solution services include facility planning, matrix learning (covering product learning videos, webinars, personal trainers, service technicians, exercise library, and maintenance tips), customer support, sales & support, warranties, financing/leasing, and a complete package of marketing.
The Horizon Fitness brand is involved in the sales and marketing of home exercise equipment and started in 1998. The company's range of products comprises treadmills, ellipticals, indoor cycles, fitness accessories, rowers, massage, and cardio accessories made using durable materials and has incorporated several smart features in its offerings that allow the user to connect with any apps and streaming fitness class solutions including Peloton.
Vision Fitness is the exercise bikes fitness equipment manufacturer brand that was started in 1995 by Trek Bicycle Corporation which was later acquired by the Johnson Health Tech. Sectors including hospitality, multi-family housing, corporate wellness, and government departments are the major clientele markets of the brand. In addition, the company also has 3D space planning and 2D layout space planner software as part of its fitness equipment products.
Synca brand is dedicated to the manufacturing and distribution of wellness products including a variety of massagers, massage chairs, muscle percussion guns, water eye masks, etc. headquartered in Osaka, Japan. The company is majorly serving locations including Japan, the United States, Germany, Italy, and Korea. The brand is based on the Japanese principle of planning, design, and technology development
Strategy
Johnson Health Tech’s key strategy in the global market is the strong vertical integration of gym training and home fitness equipment manufacturing including design, procurement of raw materials, and production of the final product. Owing to the expertise in metals and manufacturing of equipment before the entry into the fitness equipment business in addition to the use of advanced manufacturing practices that comprises a combination of robotics and a skilled workforce that helps in delivering excellent quality equipment. Further, the company focuses on a multi-channel distribution strategy including the company’s dedicated specialty stores, e-commerce sales platforms, and other retail stores covering around 460 locations across the globe.
In addition, the company’s constant product innovation, integration of the latest technology, strategic acquisitions, and partnerships of brands help in strengthening its presence in the home fitness and gym-training equipment industry. For instance, the company’s acquisition of gym source retail stores has helped in strengthening its presence in the US through retail stores chain. To meet the growing demand for on-demand fitness and workout videos, the company has collaborated with various leading firms like iFit and well-experienced professionals like Mogul Boyd Epley and Rick Muhr. Apart from its aid in content creation, these collaborations are expected to build brand image and credibility among customers. Moreover, the myriad of awards & recognition awarded to the company and its equipment offering including the Fitness Professor award for best elliptical A50 XUR, Best Climber C50 XUR, Best Recumbent R50 XUR, Taiwan Excellence Award for Matrix Performance Plus Treadmill, etc. over the years serves as a testament to the quality and image of the company.
