HERBALIFE NUTRITION LTD. Overview
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Founded: 1980
Workforce: ~8,900
Company Working: Herbalife Nutrition Ltd. is a manufacturer and supplier of protein shakes and snacks, vitamins and dietary supplements, energy and fitness drinks, and skin and hair care products. It markets products targeted at weight management, sports and fitness, energy and targeted nutrition, and personal care (outer nutrition). These products are sold in 93 countries through a network of approximately four million sales representatives, sales officers, and independent service providers, most of whom are discount customers. Under the targeted nutrition category, Herbalife Nutrition Ltd. markets dietary and nutritional supplements designed to meet customers' specific nutritional needs. The energy, sports and fitness category of the company offers products that support a healthy active lifestyle. The company’s outer nutrition portfolio includes facial skincare, body care, and hair care products. The company sells start-up kits, sales tools, and educational materials through its literature, promotional and other category. The category also provides Internet-based tools such as BizWorks, a customizable retail website for its members.
Strategy
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