AutomotiveAug 10, 2026

Hankook Tire

Company Profile Analysis

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Year Founded & Workforce

1940-12-31

22,000 Employees

Industry

AutomotiveB2BB2C

Services

Hankook Tire Overview

Company Headquarters: Seoul, South Korea

Workforce: ~22,000

Founded: 1941

Company Working: Hankook Tire manufactures and sells tires, worldwide, through its four-regional headquarters, multiple offices that are present across 30 countries, and five research and development centers that are located in South Korea, the US, Germany, China, and Japan. The company has eight production facilities- two in South Korea, three in China, and one each in the US, Hungary, and Indonesia. As of 2017, these production facilities have a total production capacity of 104 million units. It sells tires for passenger cars, SUVs, light trucks, heavy trucks, and buses through four of its brand names, which are Hankook, Laufenn, Aurora, and Kingstar.

Hankook Tire is focusing on its tire business to improve its share in the global tire market and to achieve global leadership through a digitalization strategy and improved supply chain efficiency. It is planning to reinforce processes throughout its production, distribution, and sales areas to establish a corporate culture of voluntary engagement based on work integrity.

The major subsidiaries of the company include Jiangsu Hankook Tire Co., Ltd, PT Hankook Tire Indonesia, Hankook Tire U.K. Ltd, Hankook Tire Canada Corp., Hankook Tire Australia Pty. Ltd, and Hankook Tire Malaysia Sdn. Bhd.

Strategy

Hankook Tire is continuously working to achieve an innovation-driven competitive edge to provide a more safe, pleasant, and comfortable driving experience. It is planning to evolve into a global top-tier business leader by exploring growth and innovation opportunities and by developing its core competency. The company is focusing on stimulating innovation while seeking a digitally-enabled innovative business strategy and developing agility in responding to business risks.

Hankook Tire is planning to strengthen its global supply network in Latin America, ASEAN, and other emerging markets and cater to the increasing demand for high-performance products by undertaking a customer-driven marketing strategy. It is concentrating on adding a layer of innovation to its business processes and its corporate culture to move beyond its existing success strategy for developing new growth drivers. Moreover, the company is committed to building an edge across its entire business lifecycle to solidify its status as a premium brand in the green tire market.

Company Snapshot

$5,682.53M

Revenue

22,000

Employees

1940-12-31

Founded

Seoul, South Korea

Headquarters

SWOT Analysis

Strengths

Strong distribution network with presence in over 180 countries
Wide product portfolio for trucks and buses

Weaknesses

Less business diversification
Lack of presence in emerging economies, such as India and Brazil

Opportunities

Scope to improve market share in the motorbike category
Scope for enhancing product portfolio for SUVs and light trucks

Threats

Reduced growth rate of the global tire market in Europe
Growth of metro, monorails, and local train transportation

Product Offering

Hankook Tire
- Enfren Eco (H433)
- Kinergy Eco (K425)
- Vantra LT (RA18)
- Smart Flex DL12
- e3 Wide TL07
- Smart Work AM15
- TL10 e-cube
- AL10 e-cube
- DL10 e-cube
- DL11
- AL11

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Hankook Tire as part of our ongoing coverage of the Automotive sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Hankook Tire

Company Headquarters: Seoul, South Korea Workforce: ~22,000 Founded: 1941 Company Working: Hankook Tire manufactures and sells tires, worldwide, through its four-regional headquarters, multiple offices that are present across 30 countries, and five research and development centers that are located in South Korea, the US, Germany, China, and Japan. The company has eight production facilities- two in South Korea, three in China, and one each in the US, Hungary, and Indonesia. As of 2017, these production facilities have a total production capacity of 104 million units. It sells tires for passenger cars, SUVs, light trucks, heavy trucks, and buses through four of its brand names, which are Hankook, Laufenn, Aurora, and Kingstar. Hankook Tire is focusing on its tire business to improve its share in the global tire market and to achieve global leadership through a digitalization strategy and improved supply chain efficiency. It is planning to reinforce processes throughout its production, distribution, and sales areas to establish a corporate culture of voluntary engagement based on work integrity. The major subsidiaries of the company include Jiangsu Hankook Tire Co., Ltd, PT Hankook Tire Indonesia, Hankook Tire U.K. Ltd, Hankook Tire Canada Corp., Hankook Tire Australia Pty. Ltd, and Hankook Tire Malaysia Sdn. Bhd.

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