Gimbals Fine Candies Overview
Company Headquarters: San Francisco, CA
Founded: 1898
Company Working: Gimbals Fine Candies is a manufacturer of candies infused with fruit juices. It offers products such as gourmet jelly beans, licorice and gummy vitamins. The product offered by the company are peanut-free, tree nut-free, gluten-free, dairy-free, soy-free and egg-free. The company has fully integrated manufacturing capabilities, and its production facility is SQF Level 3 and NSF/CFR111-certified for vitamins and dietary supplements. In April 2017, Highlander Partners acquired Gimbals Fine Candies to expand its Bettera Brands, LLC.
Strategy
Gimbals Fine Candies focuses on the quality of its product and takes into consideration the increasing incidences of food allergy caused by various food allergens. Thus, to retain existing customer base and target new customers susceptible to food allergies, the company offers products that are peanut-free, tree nut-free, gluten-free, dairy-free, soy-free and egg-free. In addition, it is focusing on innovating its product offerings by launching new flavor combinations.



