Dong Energy A/S Overview
Dong Energy A/S is a power company, based in Denmark. The company is engaged in production and distribution of energy and related products in North-western Europe. The company was established in 2006 upon the merger of six Danish energy companies, which includes DONG, Elsam, Energi E2, Nesa, Kobenhavns Energi and Frederiksberg Forsyning. A2SEA, DONG Energy Salg & Service A/S and DONG Energy Wind Power A/S are some of the subsidiaries of the company. Siemens and General Electric are their major competitors. The company operates through three business segments and they are Wind Power, Bioenergy & Thermal Power, and Distribution & Customer Solutions. Its Wind Power segment develops, constructs, owns, and operates offshore wind farms in Denmark, Germany, U.K., U.S., the Netherlands, and Taiwan. With more than 6,200 employees, the company owns twenty-one offshore wind farms, sixteen of which are under operation. Moreover, the company has six wind farms under construction.
Strategy
The company is trying to create value for customers, shareholders and the communities, in which they operate. The company focuses on collaborations and partnerships to expand their market share in wind power segment. The strong position of the company in the market, provides the ability to accelerate growth by delivering a value proposition aligned with the customer’s needs. The company’s strategy is to identify the growing areas of activity where the company can be distinguished in the market.



