Crane and Canopy Overview
Crane and Canopy is a manufacturer and direct-to-consumer supplier of luxury bedding and bath linens, ranging in size and preference, crafted with premium materials. It offers products such as sheets, duvet covers, comforters, bedding accessories, and other décor products. The company crafts its products in factories that are Oeko-Tex certified, ensuring high product quality and responsible & ethical manufacturing process. It works directly with factories that manufacture home bedding products for premium department stores and high-end retailers.
Strategy
Crane and Canopy is focused on high quality and innovative design products to maintain its brand name among the consumers. The company emphasizes ethical production of its products to meet the Oeko-Tex certification requirements. To acquire a larger and diversified customer base the company offers products at low prices by eliminating middlemen from the supply chain and adopting a direct-to-consumer sales model.
