Cover Your Gray Overview
Company Headquarters: New York, US
Founded: NA
Workforce: NA
Company Working: Cover Your Gray manufactures and markets a line of temporary solutions to cover gray hair. The company provides a wide array of product application options in addition to brow and dry shampoo color solutions. The product application options include touch-up stick, brush-in wand, 2-in-1 mascara, root touch-up, cleanse and cover, and color cover spray.
Strategy
Cover Your Gray emphasizes product launches with innovative applicators. The company’s newest innovations include fill-in-fiber, color cover touch-up spray, and brow products. It mainly invests in e-commerce distribution channels to supply its products in the US. Cover Your Gray aims at expanding its geographic presence beyond the US market in the near future.



