Carlsberg Breweries A/S Overview
Company Headquarters: Copenhagen, Denmark
Founded: 1847
Workforce: ~ 39,000
Company Working: Carlsberg Breweries A/S is engaged in manufacturing and marketing the brewery globally, with a large product portfolio of beer and other beverage brands including alcoholic and non-alcoholic drinks both such as Somersby, soft drinks, and energy drinks. The company owns around 140 brands which include local as well as international premium brands, craft & specialty brands, and alcohol-free brews. The company sells its products and brands in 150 markets which include Western Europe, central & eastern Europe, and Asia. The company has a presence in more than 100 companies globally. The company markets its products under various brand names few of them are Carlsberg, Kronenbourg, Ringnes, 1664 Blanc, Grimbergen, Okacim, Tuborg, and various others. A few of the subsidiaries that come under the company are Baltika Breweries LLC, Carlsberg Sverige AB, Carlsberg Bulgaria AD, Carlsberg Brewery Hong Kong Ltd, and Carlsberg Denmark A/S. The company’s brewery is controlled by an integrated Supply Chain (ISC) which holds all the procurement processes, sets a stand for global brewing technology and logistics services, and ensures end-to-end planning through the entire supply chain.
Strategy
Carlsberg Breweries A/S has launched a strategy that is SAIL’27 which had been focused on five key strategy that is portfolio, funding, geography, executives, and culture. In the product portfolio, the beer category continues to offer attractive long-term volume and value growth opportunities to the company. Moreover, the company is expanding its business in new emerging market to reach more new consumers. The company is also working on developing the digital marketing, e-commerce, and data & analytics, as well as leveraging the existing technologies that will improve the efficiency and effectiveness at workplace.



