Food & Beverages

Carlsberg Breweries A/S

Company Profile Analysis

ESOMAR 23 Corporate BadgeISO Certifications Badge
Carlsberg Breweries A/S - Food & Beverages showcase

Year Founded & Workforce

1846-12-31

39,000 Employees

Industry

Food & Beverages

Services

C

Carlsberg Breweries A/S Overview

Company Headquarters: Copenhagen, Denmark

Founded: 1847

Workforce: ~ 39,000

Company Working: Carlsberg Breweries A/S is engaged in manufacturing and marketing the brewery globally, with a large product portfolio of beer and other beverage brands including alcoholic and non-alcoholic drinks both such as Somersby, soft drinks, and energy drinks. The company owns around 140 brands which include local as well as international premium brands, craft & specialty brands, and alcohol-free brews. The company sells its products and brands in 150 markets which include Western Europe, central & eastern Europe, and Asia. The company has a presence in more than 100 companies globally. The company markets its products under various brand names few of them are Carlsberg, Kronenbourg, Ringnes, 1664 Blanc, Grimbergen, Okacim, Tuborg, and various others. A few of the subsidiaries that come under the company are Baltika Breweries LLC, Carlsberg Sverige AB, Carlsberg Bulgaria AD, Carlsberg Brewery Hong Kong Ltd, and Carlsberg Denmark A/S. The company’s brewery is controlled by an integrated Supply Chain (ISC) which holds all the procurement processes, sets a stand for global brewing technology and logistics services, and ensures end-to-end planning through the entire supply chain.

Strategy

Carlsberg Breweries A/S has launched a strategy that is SAIL’27 which had been focused on five key strategy that is portfolio, funding, geography, executives, and culture. In the product portfolio, the beer category continues to offer attractive long-term volume and value growth opportunities to the company. Moreover, the company is expanding its business in new emerging market to reach more new consumers. The company is also working on developing the digital marketing, e-commerce, and data & analytics, as well as leveraging the existing technologies that will improve the efficiency and effectiveness at workplace.

Company Snapshot

$8,953.9M

Revenue

39,000

Employees

1846-12-31

Founded

Copenhagen, Denmark

Headquarters

SWOT Analysis

Strengths

  • Carlsberg being an old brand has been serving customers for years.
  • The company owns the well-known brands like Tuborg, Kronenbourg 1664, Baltika, Grimbergen and Somersby. Apart from this, they have more than 500 local beers. This large portfolio helps them to cater every customer and their different tastes

Weaknesses

  • The number of expenses by the company is increasing which results in a decrease in profits every year.
  • Due to its high expenses, the company is lacking in conducting good product research and marketing activities.

Opportunities

  • The company is already having a loyal customer base should think of launching new products like snacks, fruit beverages, desserts, etc. It can also consider launching beers that may be low-carb to serve health-conscious customers.

Threats

  • With an increase in deaths due to alcohol the government may impose a high amount of tax on alcoholic beverages making them more expensive for customers. Government can also impose limitations on the supply of alcohol.

Key Developments

DateApproachDevelopment
March 2023Merger & AcquisitionThe Carlsberg Group has acquired all the issued and outstanding common shares of Waterloo Brewing. The sale was approved by over 99% of Waterloo Brewing shareholders in a vote that took place on February 23 and all legal steps have now been finalized. Following the approval by Waterloo Brewing shareholders, the transaction was formally completed on Tuesday, 7th March. The acquisition of Waterloo Brewing significantly improves the company's growth prospects in the Canadian market.

Product Offering

  • Carlsberg Breweries A/S
    • Global Beer Market

Financial Performance

A plan for every need

Forecast+

Get unlimited access to forecasts, charts, and company data across every research report on Wantstats.

USD200/mo

About the Author

Wantstats Research Team

Wantstats' research desk profiles Carlsberg Breweries A/S as part of our ongoing coverage of the Food & Beverages sector, drawing on public company data, filings, and market intelligence.

Powering the world's best teams.
From next-gen startups to established enterprises.

Google logo
Amazon logo
Microsoft logo
Intel logo
Neste logo
McKinsey & Company logo
Deloitte logo
Accenture logo
Oracle logo
PWC logo
EY logo
Honeywell logo

See our work in action

Start your data driven journey with us!

Book a Demo Now

What our clients say

Trusted by forward-thinking businesses
for data-driven intelligence

Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Carlsberg Breweries A/S

Starting from
$4,950