Burberry Ltd. Overview
Company Headquarters: London, UK
Founded: 1856
Workforce: ~9,234
Company Working: Burberry Ltd. (Burberry) company is involved in designing, manufacturing, marketing, and distributing men's, women's, and children's apparel, as well as accessories and fragrances. Burberry operates through several segments including retail and wholesale and licensing. The retail and wholesale segment sells luxury goods through Burberry mainline stores, concessions, outlets, and digital commerce, as well as Burberry franchisees and department stores. The licensing segment channel offers global licenses of fragrances, eyewear, timepieces, and European children's wear. The company provides its products in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific.
Strategy
The company focuses on the design, strategy, marketing, and responsibility functions that work together from the earliest stages of product development. Burberry has revitalized its brand image, renewed its product offer, and elevated its customer experience in the past few years. The company focuses on strategic acquisition as its growth strategy for tapping new product segments, thereby expanding its product portfolio, and strengthening its position in the market.
