AutomotiveAug 10, 2026

BRP

Company Profile Analysis

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Year Founded & Workforce

1941-12-31

12,500 Employees

Industry

AutomotiveB2BB2C

Services

BRP Overview

1.1.1 Company Overview

Company Headquarters: Canada

Founded: 1942

Workforce: ~ 12,500

Company Working: BRP is one of the leading manufacturers of Powersports vehicles and propulsion systems in the industry. The company operates through four business segments, year-round products, seasonal products, part, accessories, and clothing, and propulsion systems. It offers a wide range of products under various brand names, such as Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Evinrude and Rotax marine propulsion systems, as well as Rotax engines for karts, motorcycles, and recreational aircraft. It offers side-by-side vehicles, ATV, three-wheeler vehicles, personal watercraft (PWC), and snowmobiles. It supports the wide product lines for the service of dedicated parts, accessories, and clothing (PAC) business for consumers.

BRP has a wide presence in over 100 countries with a network of 4,200 dealers. It manages its business in Asia-Pacific through regional offices in Australia, Japan, Hong Kong, China, and New Zealand. The major competitors for the company include Polaris, Honda, and Kawasaki.

Strategy

BRP is one of the leading companies in the global Powersports market. The company is focused on increasing revenue aiming at earning USD 6 billion by FY 2021. Its 2020 plan is focused on the strategic priorities of growth, agility, and lean enterprise. It plans to enhance its product range of powersport vehicles and associated engines through research and development. The company is expected to undertake strategic acquisitions and joint ventures for Powersports vehicles in the coming years to increase its global presence and maintain its financial position.

Company Snapshot

$3,154M

Revenue

12,500

Employees

1941-12-31

Founded

Canada

Headquarters

SWOT Analysis

Strengths

Diversified product portfolio
Wide dealer network
Strategic acquisitions

Weaknesses

Insignificant investments in research and development
Limited portfolio of power sports vehicle engines

Opportunities

Product innovations and offering for Asian countries
Expansion in developing markets such as India, South Korea, and China

Threats

Intense competition
Stringent regulations for noise levels and emissions

Product Offering

BRP
- Ski-Doo
- Sea-Doo
- Can-Am
- Lynx

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles BRP as part of our ongoing coverage of the Automotive sector, drawing on public company data, filings, and market intelligence.

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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

BRP

1.1.1 Company Overview Company Headquarters: Canada Founded: 1942 Workforce: ~ 12,500 Company Working: BRP is one of the leading manufacturers of Powersports vehicles and propulsion systems in the industry. The company operates through four business segments, year-round products, seasonal products, part, accessories, and clothing, and propulsion systems. It offers a wide range of products under various brand names, such as Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, Evinrude and Rotax marine propulsion systems, as well as Rotax engines for karts, motorcycles, and recreational aircraft. It offers side-by-side vehicles, ATV, three-wheeler vehicles, personal watercraft (PWC), and snowmobiles. It supports the wide product lines for the service of dedicated parts, accessories, and clothing (PAC) business for consumers. BRP has a wide presence in over 100 countries with a network of 4,200 dealers. It manages its business in Asia-Pacific through regional offices in Australia, Japan, Hong Kong, China, and New Zealand. The major competitors for the company include Polaris, Honda, and Kawasaki.

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