Boardriders Inc. Overview
Company Headquarters: Australia
Founded: 1969
Workforce: ~7,500
Company Working: Boardriders Inc. is a global action sports and lifestyle company that designs and distributes apparel, footwear, accessories, and related products for surf, skate, and snow enthusiasts. The company was founded in 1969 by Gordon Merchant in Australia and is headquartered in Huntington Beach, California. Boardriders Inc. is the parent company of several well-known brands including Quiksilver, Roxy, and DC Shoes. These brands offer a wide range of products for men, women, and children, such as boardshorts, wetsuits, t-shirts, hats, backpacks, and more.
Boardriders Inc. operates in over 90 countries and has a strong presence in the Americas, Europe, and the Asia-Pacific region. The company sells its products through a variety of channels, including its own retail stores, e-commerce websites, and wholesale partners. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact. The company uses eco-friendly materials in its products, promotes recycling and waste reduction, and supports organizations that work to protect the oceans and the environment.
Strategy
BOARDRIDERS INC could focus on developing headwear products that stand out from their competitors in terms of design, functionality, or material quality. This would make their products unique and help them stand out in a crowded marketplace. The company focuses on ensuring their headwear products are widely available through various distribution channels, such as online marketplaces, retail stores, or their own e-commerce platform. This would help increase their product’s visibility and accessibility to customers. The company has developed a good pricing strategy to compete with other brands. This could involve offering their headwear products at a lower price point to attract customers who are price-sensitive or pricing them higher to position them as premium products.
