Barilla G. e R. F.lli S.p.A Overview
Headquarters: Parma, Italy
Founded: 1877
Workforce: ~10,000+
Company Working: Barilla G. e R. F.lli S.p.A. (Barilla) is an Italy based privately held company specialized in the manufacturing of pasta and ready-made sauces. Barilla, Wasa, Yemina Vesta, Filiz, Gran Cereale, Harry’s, Misko, and Mulino are some of the key brands of the company. Barilla primarily operates in two business segments, namely, Meals Solution and Bakery. The company has a strong geographic presence in over 100 countries worldwide and owns over 28 production sites across the globe. Barilla also provides pasta in the form of gluten-free, whole grain, and organic products.
Strategy
Barilla is constantly focusing on new product developments, especially its variety of pasta sizes. The company is looking forward to expanding its presence in emerging economies. Additionally, it is looking forward to introducing organic pasta to remain competitive in the global market, which is evident from the launch of organic pasta in 2018 in the Italian markets.



