Anta Sports Products Limited Overview
Company Headquarters: Xiamen, China
Founded: 1991
Workforce: ~ 59,000
Company Working: Anta Sports Products Limited is one the packaged goods manufacturing companies that provides production and marketing of several sportswear, and fitness equipment and accessories across the globe. The company develops, designs, produces, and markets various sports footwear, accessories, and apparel. Anta Sports Products Limited provides training shoes for various sports such as basketball, outdoor, tennis, and running, along with casual shoes. The company also trades and delivers a wide range of sportswear products and sporting goods for kids. The company also has a very strong brand portfolio that includes Anta, Kolon Sport, Fila, and DESCENTE among others. Anta Sports Products Limited also has collaborations with designers and creators to maintain the continuous production and supply of fashionable sportswear products to its potential consumers. Moreover, the company has various subsidiaries such as Anta Enterprise Group Limited, REEDO Sports Products Limited, and Motive Force Sports Products Limited that actively operate their business worldwide.
From the day of its incorporation, Anta Sports Products Limited has been widely recognized as one of the global players in the sportswear company. For several years, the company mainly engaged in the design, research and development, production, sales, and marketing of its professional products for sports such as shoes, accessories, and apparel for consumers across China. Apart from that, Anta Sports Products Limited has also included various home workout equipment such as workout gloves, pushup bars, yoga blocks, resistance cords, jump ropes, and workout bands under its brand. ANTA is a leading brand that aims the offering technology-driven, functional, and professional sports products & accessories. Moreover, ANTA also has a separate portfolio for the kid’s collection. Under the DESCENTE brand, it has a wider range collection of high-quality fitness equipment associated with skiing, cycling, golf, running, cross-training, and women’s fitness among others. FILA is one of the brands of the company that has received recognition among consumers, globally. FILA has a unique collection of stylish sportswear items, it has also segregated its different brands such as FILA KIDS and FILA FUSION, primarily dedicated to kids and the young population, and has also got rewards for its quality products. KOLON SPORT is one of the premium brands of the company. Under Amer Sports, the company offers a range of products for sports & fitness.
Strategy
Anta Sports Products Limited is the leading brand in Asia and has made a commitment to provide professional, functional, and technology-driven various products in several sporting categories such as basketball, cross-training, running, and professional sports products, along with niche products. The company has strategized its business in such a way that it has resulted in a very strong business presence across the globe. The products offered by Anta Sports Products Limited are easily available in hypermarkets, supermarkets, and specialty stores, along with online retailing. The company has various strong networks of distribution channels around the world with third-party distributors along with its own brand and subsidiary companies.
Moreover, the company has also various international brands such as DESCENTE, FILA, KOLON, and ANTA. Additionally, these brands also have their own sub-brands that offer products for different categories. Apart from that, the company is also focusing on mergers, acquisitions, investments, and new product launches, unlike other players to gain an upper hand in the highly competitive market. Furthermore, the brands and the sub-brands of Anta Sports Products Limited have a very strong presence on several E-commerce platforms such as Amazon, and Flipkart. Along with that, the brands and the sub-brand of the company have also created their online websites where the customer can explore the diversified range of products offered by them and can select the most suitable product according to their budget. Moreover, they also provide various discounts and sale offers during the festive seasons.
