AMORETTI Overview
Headquarters: Oxnard, California, US
Founded: 1988
Workforce: NA
Company Working: Amoretti is engaged in the manufacture of food ingredients including spreads, flours, concentrates, compounds, extracts, swirls, food colors, powders, flavorful smoothie mixes, premium syrups, olive oil, and food flavors for the food & beverage industry. It offers more than 140 fruit- and flower-based flavors to restaurants and bars. The company has also expanded its market presence by offering a variety of products on e-commerce platforms such as Amazon in the US, Canada, and the UK.
Strategy
Amoretti aims at extending its product offering to cater to consumer changing demand. For instance, the company offers a wide range of premium concentrated syrups extracted from herbs for homemade beverages and culinary products. It also focuses on business expansion in developing countries, such as India and China, through online stores, to gain a competitive edge over local and regional players. Through R&D, the company aims at providing a wide range of products to maintain its consumer base. The company is also expanding its presence in international markets by offering its products in online stores, such as Walmart and Amazon, to directly reach consumers. The specialty ingredients offered by the company are naturally sourced, cleanly labeled, and are also free from allergens. Moreover, the state-of-the-art production sites of the company ensure the distribution of high-quality ingredients across the globe.
