AMAZON INC. Overview
Company Headquarters: US
Founded: 1994
Workforce: ~5,66,000
Company Overview: Amazon is an American cloud computing and e-commerce company and the largest internet retailer in the world in terms of sales and market capitalization. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Operating in North America and international markets, Amazon offers services through its websites and enables app developers, authors, filmmakers to publish and sell content via its branded websites. The international segment primarily consists of retail sales of consumer products and subscriptions through focused websites. The Amazon Web Services segment consists of sales of computing, storage, database, and other service offerings for start-ups, enterprises, government agencies, and academic institutions. AWS cloud provides networking & databases, storage options, and computing power infrastructure services. AWS announced more than 1400 services and features including Amazon SageMaker that can be used by the developers to build sophisticated machine learning models. AWS is one of the subsidiaries of Amazon.com, Inc. Few other subsidiaries of Amazon.com, Inc. are Audible, Zappos, Amazon Books, and Alexa Internet.
Strategy
Amazon’s strategy is based on leveraging its technological capabilities for business success. The company is persistent in its research and development activities to develop its machine learning platform SageMaker with new reinforcement learning capabilities. Furthermore, it follows a cost leadership strategy aimed at offering maximum value to its customers at the lowest price. To increase its sales, it focuses on improving all aspects of customer experience, including affordability, ease of use, and reliability. To enhance its corporate network and increase its technical expertise, Amazon acquires and builds partnerships with several technology giants. It has set several strategic priorities that would drive growth and improve revenue in the upcoming years. The company applies product development as a supporting strategy for its business growth.



