VITABIOTICS LTD Overview
Company Headquarters: London, England, UK
Founded: 1971
Company Working: Vitabiotics Ltd manufactures and sells supplements for various indications. The company constitutes a unique portfolio of products with no fewer than eight brands in the top 18 vertical marketing systems (VMS) brands in the UK, including Pregnacare, Wellman, and Wellwoman. The company exports its products to more than 100 countries across the globe. It has partnerships with several public as well as private firms. For instance, Vitabiotics Ltd works with Consumers for Health Choice, a campaigning organization that defends the interests of supplements, herbal remedies, and other products.
Strategy
Vitabiotics Ltd aims to provide high-quality products at cost-effective rates. The company also focuses on following a customer-oriented business approach. It is widely acknowledged as a leader in innovation, and in 2013 it became the first vitamin company to receive the Queen’s Award for Innovation which was awarded for its ground-breaking clinical research in the UK.



