Viacom, Inc. Overview
Company Headquarters: New York, US
Founded: 1971
Workforce: 10,400
Company Working Viacom, Inc. is an entertainment content company, which connects the audience globally via television programs, motion pictures, live events, applications, games, and brand merchandise. The company operates its businesses through two reportable segments namely media networks and filmed entertainment. The media networks segment provides entertainment content, services, and related branded products for consumers under the Nickelodeon, MTV, BET, Comedy Central, and Paramount Network flagship brands. Under the filmed entertainment segment, the company is focused on developing films specifically designed to appeal to the targeted audience. The company has its subscribers across 180 countries in the regions of North America, Europe, the Middle East, Africa, and Asia-Pacific.
Strategy
Viacom, Inc. follows an organic as well as inorganic growth approach in order to grow its business by increasing its viewership share. It has been investing heavily to produce a significant amount of high-quality original programming and other content under its media network segment. Under its filmed entertainment segment, the company continues to invest a significant amount in the production, marketing and distribution of films and television series. The company also acquire programming, films and television series, as well as a variety of digital content and other ancillary rights such as consumer and home entertainment product offerings and pay license fees royalties or contingent compensation in connection with the acquired rights. The company is also transitioning to next-generation platforms and marketing solutions and diversifying its core business to increase its global reach.
