Van Leeuwen (Leeuwen) Overview
Company Headquarters: New York, US
Founded: 2008
Workforce: ~200
Company Working: Van Leeuwen (Leeuwen) is an ice cream manufacturer, and it offers premium ice creams, organic ice creams, vegan ice creams, pastries, regular ice cream, and coffee to consumers in the US. The company provides vegan ice creams with cashew milk, organic coconut milk, organic extra virgin coconut oil, organic cane sugar, pure cocoa butter, and organic carob bean. Furthermore, Leeuwen offers blueberry pies, brown sugar snickerdoodles, vegan oat milk chocolate crunch, and vegan brownies.
Strategy
Leeuwen is focusing on expanding its geographic presence through partnerships and acquisitions. It invests in ice cream production, focuses on introducing ice creams according to consumer demands, and launches trending products, to increase consumer base across the US. It extensively invests in R&D to deliver innovative products and aims at strengthening its marketing campaigns to attract new customers



