ICTJul 16, 2026

UNDER ARMOUR, INC.

Company Profile Analysis

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Year Founded & Workforce

1995-12-31

17,500 Employees

Industry

ICT

Services

UNDER ARMOUR, INC. Overview

Company Headquarters: United States

Founded: 1996

Workforce: ~17,500

Company Working: Under Armour, Inc. is a leading American sports equipment and clothing company founded in 1996 by Kevin Plank. The company's headquarters is in Baltimore, Maryland. Under Armour is primarily known for its performance athletic apparel, footwear, and accessories. The company's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Under Armour's products are designed to enhance the performance of athletes in a variety of sports and activities, including running, basketball, football, golf, and yoga.

Under Armour has a global presence, with operations in North America, Europe, the Middle East, and Asia-Pacific. The company's products are sold through a variety of channels, including its own branded retail stores, wholesale distribution to third-party retailers, and e-commerce. In recent years, Under Armour has expanded its product offerings beyond athletic wear and accessories, launching a line of connected fitness products and apps, as well as a line of casual wear. The company has also made sustainability a key focus, with initiatives to reduce waste and carbon emissions across its supply chain.

Strategy

Under Armour differentiates itself from other sportswear brands by focusing on performance-based products. The company has a strong brand image and is known for its high-quality, innovative products that are designed to help athletes perform at their best. Under Armour's brand differentiation strategy has helped the company attract loyal customers who are willing to pay a premium for its products. Under Armour places a significant emphasis on research and development to continuously improve its products. The company invests heavily in technology and materials to create products that are lightweight, breathable, and moisture-wicking. This approach has helped Under Armour introduce new products that are highly functional and appeal to a broad range of customers. Under Armour has formed strategic partnerships with other companies to expand its brand reach and product offerings. For example, the company has partnered with NBA superstar Steph Curry to create a line of basketball shoes and apparel. Under Armour has also partnered with technology companies like IBM to develop wearable technology that helps athletes track their performance.

Company Snapshot

$5,267.13M

Revenue

17,500

Employees

1995-12-31

Founded

United States

Headquarters

SWOT Analysis

Strengths

Strong financial performance
Wide product offering
Strong brand image
Diverse product portfolio
Digital capabilities
Strong distribution network

Weaknesses

Weak inventory turnover ratio
High dependency on third-party suppliers and manufacturers
Limited global presence
Dependence on few key customers
Limited product differentiation

Opportunities

Strategic acquisitions
Growing demand for fitness apps
International expansion
Diversification into new categories
Partnerships and collaborations

Threats

Fluctuations in currency exchange rates
Stringent government regulations
Economic uncertainty
Intense competition
Supply chain disruptions

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About the Author

Wantstats Research Team

Wantstats' research desk profiles UNDER ARMOUR, INC. as part of our ongoing coverage of the ICT sector, drawing on public company data, filings, and market intelligence.

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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

UNDER ARMOUR, INC.

Company Headquarters: United States Founded: 1996 Workforce: ~17,500 Company Working: Under Armour, Inc. is a leading American sports equipment and clothing company founded in 1996 by Kevin Plank. The company's headquarters is in Baltimore, Maryland. Under Armour is primarily known for its performance athletic apparel, footwear, and accessories. The company's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. Under Armour's products are designed to enhance the performance of athletes in a variety of sports and activities, including running, basketball, football, golf, and yoga. Under Armour has a global presence, with operations in North America, Europe, the Middle East, and Asia-Pacific. The company's products are sold through a variety of channels, including its own branded retail stores, wholesale distribution to third-party retailers, and e-commerce. In recent years, Under Armour has expanded its product offerings beyond athletic wear and accessories, launching a line of connected fitness products and apps, as well as a line of casual wear. The company has also made sustainability a key focus, with initiatives to reduce waste and carbon emissions across its supply chain.

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