Torani Overview
Company Headquarters: California, US
Founded: 1925
Workforce: ~100
Company Working: Torani is a family-owned business specializing in flavored syrups ranging from original to sugar-free to puremade syrups. The company started with five syrups and has grown to a portfolio of more than 150 syrups. The company started by creating hand-crafted syrups from recipes brought from Italy, the first five flavors which were introduced by the company were anisette, grenadine, lemon, orgeat, and tamarindo. From the start, the company is using natural flavors and pure cane sugar to craft flavors.
Strategy
Torani has been focused on expanding its distribution channel in new markets. The company is also raising its marketing campaigns and sales strategies to increase customer engagement globally. The company is focused on developing a strong product portfolio and offering customers top-quality products. Adapting sustainable ways of manufacturing its products.



