The Scotts Miracle-Gro Company Overview
Company Headquarters: USA
Founded: 1968
Workforce: ~ 7300
Company Working:
Scotts Miracle-Gro Co. engages in the manufacturing, marketing, and sale of products for lawn and garden care and indoor and hydroponic gardening. Its products and services include lawn care, gardening and landscape, hydroponic hardware and growing environments, lighting, controls, and marketing agreement. It operates through the following segments: U.S. Consumer, Hawthorne, and Other. The U.S. Consumer and Other segments manufacture and market branded consumer lawn and garden products. The U.S. Consumer segment consists of consumer lawn and garden business in the United States. The Hawthorne segment manufactures, markets, and distributes lighting, nutrients, growing media, growing environments, and hardware products for indoor and hydroponic gardening in North America.
The company's primary customers include home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, food and drug stores, e-commerce platforms and indoor gardening and hydroponic stores. Scotts Miracle-Gro markets its products in North America, Europe, Latin America, the Far East and Australia. The company operates through three segments: U.S. Consumer, Hawthorne and Other. The U.S. Consumer segment comprises of consumer lawn and garden business. The lawn category products include lawn fertilizer products under the Scotts and Turf Builder brand names; grass seed products under the Scotts, Turf Builder, EZ Seed, PatchMaster and Thick’R Lawn brand and sub-brand names; and lawn-related weed, pest and disease control products primarily under the Scotts brand name, including sub-brands such as GrubEx. It also includes spreaders and other durables under the Scotts brand name, including Turf Builder EdgeGuard spreaders and Handy Green II handheld spreaders. In addition, the company also market outdoor cleaners under the Scotts brand name. The garden category products include a complete line of water-soluble plant foods under the Miracle-Gro brand and sub-brands such as LiquaFeed, continuous-release plant foods under the Miracle-Gro, sub-brands of Miracle-Gro such as Shake ‘N Feed; potting mixes and garden soils under the Miracle-Gro, Scotts, Hyponex, Earthgro brand names; plant-related pest and disease control products under the Ortho brand; organic garden products under the Miracle-Gro Performance Organics, Miracle-Gro Organic Choice, Scotts, Whitney Farms and EcoScraps brand names; and live goods and seeding solutions under the Miracle-Gro brand. Hydroponic gardening focused growing media and nutrients products are marketed under the Mother Earth, Botanicare, General Hydroponics, Cyco and Vermicrop brand names as well as brands owned by third parties for which the company serve as distributor. In FY2022, the US Consumer segment generated revenue of US$2,928.8 million, which accounted for 74.6% of the company’s revenue. Under Hawthorne segment, the company provides hydroponic gardening, urban and indoor business. Hydroponics products are used in growing vegetables, plants and flowers that comprises growing media, lighting, nutrients, systems sold under brands of Agrolux, AeroGarden, Vermicrop, General Hydroponics, Gavita, Can-Filters, Gro Pro, HydroLogic, Cyco, Mother Earth, Hurricane, Grower’s Edge and Botanicare. In FY2022, the Hawthorne segment generated revenue of US$716.2 million, which accounted for 18.3% of the company’s revenue. Through Other segment the company offers consumer lawn and garden business in regions other than the US. In FY2022, Other segment generated revenue of US$279.1 million, which accounted for 7.1% of the company’s revenue. Geographically, Scotts Miracle-Gro classifies its revenue into two segments: the US and International. In FY2022, the US segment accounted for 90.6% of its total revenue followed by 9.4% from International.
