The First Years, Inc Overview
Company Headquarters: Massachusetts, US
Founded: 1949
Workforce: 150+ Employees
Company Working:
The first years Inc. is a global juvenile products brand. The company is a major manufacturer and distributor of baby care products. The company operates in three segments, namely, feeding and soothing, play and discover, and care and safety. The company also offers products such as bathing and grooming products, toys, teethers, bath toys, books, stroller toys, and rattles.
The first years Inc is a subsidiary of RC corporation which is under the control of Tomy Company, Ltd. Hence, the below financial information provided is of Tomy Company, Ltd.
Strategy
The company is focused on making the maximum revenue through major toy and mass-merchandising retailers, including Wal-Mart, Target, and Toys "R" US. Increasing product portfolio via R&D investments



