Tata Global Beverages Limited Overview
Headquarters: Kolkata, West Bengal, India
Founded: 1964
Workforce: ~2,409
Company Working: Tata Global Beverages Limited is one of the largest manufacturers of non-alcoholic beverages in the world. The company offers a wide range of over 2,000 stock keeping units (SKUs) for tea, coffee, and water. The company has two operating segments—branded and non-branded. The branded segment is further divided into branded tea, branded coffee, and others. Tata Global Beverages Limited is the world’s second-largest tea company offering various types of teas under brands such as Tata Tea, Tetley, Good Earth, Vitax, Teapigs, and Jemča in more than 40 more countries including India, the UK, the US, Canada, Poland, South Africa, and those in the Middle East.
Strategy
Tata Global Beverages Limited is a prominent player in the global herbal tea market due to its frequent product launches and strong distribution network. The company focuses on the launch of innovative flavors of tea and other non-alcoholic beverages. Additionally, it emphasizes R&D with a focus on consumer demand for functional or herbal teas. For instance, the company’s product portfolio includes a wide range of herbal tea brands such as Good Earth, Teapigs, and Jemča in the US, the UK, and the Czech Republic, respectively. Moreover, the company continually evaluates its businesses across geographies for increased business effectiveness. It has exited non-core and sub-scale markets to better focus on its core markets. For instance, the company restructured its operating model in Russia, divested its stake in plantations in Sri Lanka, and exited its joint venture business in China.



