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Shiseido Company, Limited

Company Profile Analysis

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Shiseido Company, Limited - Healthcare showcase

Year Founded & Workforce

1871-12-31

40,484 Employees

Industry

Healthcare

Services

S

Shiseido Company, Limited Overview

Company Headquarters: Tokyo, Japan

Founded: 1872

Workforce: ~ 40,484

Company Working: Shiseido Company, Limited (Shiseido) is engaged in the production and sale of cosmetics for men and women. Its product portfolio includes an array of make-up and skin care products, beauty salon products, toiletries, pharmaceuticals, fine chemicals, and foodstuffs. The company operates through Japan, China, Asia-Pacific, the Americas, Europe, the Middle East, and Africa (EMEA), travel retail, professional, and other segments including restaurants business, beauty salons business, education business, and childcare business. These segments products are sold under various brands like fragrance, cosmetics, and personal care products are sold under brands such as MAQUILLAGE, clé de peau BEAUTÉ, Shiseido, urara, ELIXIR, AUPRES, TSUBAKI, Za, and narciso rodriguez in each corresponding region. The Travel Retail segment sells its products under brands bareMinerals, Shiseido, clé de peau BEAUTÉ, and NARS in airport duty-free shops excluding Japan. The Professional segment manages the sales of beauty products in China, Japan, and Asia. The Others segment handles the development and frontier science business. It has a presence in over 120 countries and operates ten production sites and eight research and development centers. Elixir, Anessa, Haku, Revital, Prior, and Integrate are some of the key cosmetic brands of the company. The company also has various subsidiaries few of them are Shiseido Japan Co., Ltd., Shiseido International Inc., THE GINZA Co., Ltd., Shiseido Pharmaceutical Co., Ltd., Shiseido Beauty Salon Co., Ltd., Japan Retail Innovation Co., Ltd., Shiseido Astech Co., Ltd., Shiseido Creative Co., Ltd., and various others. The company has around 12 production sites, and 6 research and development centers, and received approx. 29 awards at IFSCC congresses and conferences.

Strategy

Shiseido developed the new SHIFT 2025 and beyond, which is focused on a three-year strategy from 2023 to 2025. The company is focused on the implementation of reforms that will improve sustainable sales growth and profitability, striving to become a Personal Skin Beauty ＆ Wellness Company. The company has been also focused on long-term growth, by strengthening the investment in three areas that is innovations, brands, and people & plans to achieve an operating margin of 12% by 2025. The selection and concentration of brand businesses, acceleration of digitalization and new business development, new value creation through innovation, talent and organization development, and a new global management model. The company will also further build-up collaboration between research centers in each region by taking advantage of the company's global structure. The company will develop R＆D operations, such as expanding research areas and developing consumer benefits.

Company Snapshot

$7,263M

Revenue

40,484

Employees

1871-12-31

Founded

Tokyo, Japan

Headquarters

SWOT Analysis

Strengths

  • Strong focus on targeted offerings
  • Strong brand name & recall globally
  • Diversified solution portfolio of products
  • Revived blockbuster credentials in the recent years
  • Financial stability
  • Wide geographic presence
  • Large production capacity
  • The company develops, produces and distributes cosmetics, health and beauty care products.
  • Wide range of product portfolio such as skincare products, shampoo and hair care products, body care products, fragrances, styling products, hair color products, perm products and cosmetics.

Weaknesses

  • High financial debt
  • Dependent of Japan market more
  • The company is lacking behind when it comes to e-commerce presence.

Opportunities

  • Acquisitions and joint ventures with regional distributors
  • Expansion in untapped regions
  • Expansion in untapped markets such as Latin America and the Middle East & Africa
  • Launching of new and innovative product by investing more on R&D research.
  • Grabbing the opportunity of strategic merger & acquisitions regards to the market

Threats

  • Availability of counterfeit ptoducts
  • Availability of counterfeit products
  • Fluctuating foreign currency exchange rates
  • Competition from low-cost cosmetic brands.
  • Consumer preferences in the cosmetics industry can be highly unpredictable, and changes in trends or customer demands can quickly disrupt sales and revenue

Key Developments

DateApproachDevelopment
October 2019PartnershipClé De Peau Beauté, a brand of Shiseido, announced a multi-year global partnership with UNICEF towards UNICEF’s education, employment, and empowerment programs.
May 2019PartnershipShiseido and A.S. Watson Group, one of the world’s largest international health and beauty retailer, entered a strategic alliance to form a three-year plan to strengthen their strategic partnership and co-create beauty innovations to meet the customers’ surging demand for Japanese-beauty products better.
May 2019ExpansionThe company established the Japanese Beauty Institute. Thus, it strengthened its position in the Japanese beauty tools market.
April 2019PartnershipThe company signed a joint business plan with Alibaba Group Holding Limited. Under this joint business plan, teaming Shiseido’s excellent innovation capabilities with Alibaba Group’s big data and consumer insight, the two companies will reinforce product development, brand marketing, e-commerce, CRM, and other areas.
February 2019ExpansionThe company announced the plan to establish a new factory in Kurume City, Fukuoka Prefecture, Japan.
December 2018ExpansionShiseido established the China business innovation and investment representative office in Shanghai. Thus, the company aims to capture a significant target audience in the Chinese market for beauty tools.
November 2018ExpansionShiseido established a new research center, Shiseido Global Innovation Center in Yokohama, Japan.
October 2017ExpansionShiseido established a new factory in Ohtawara City, Tochigi Prefecture, Japan

Product Offering

  • Shiseido Company, Limited
    • Shiseido professional hair scalp care fuente forte shampoo
    • Shiseido medicinal adenogen hair growth promotion lotion
    • Shiseido furorin live act hair growth essence
    • New Shiseido medicated adenogen hair growth shampoo
    • New Shiseido adenogen scalp care conditioner
    • Sea breeze shampoo
    • Shiseido adenogen medicated scalp dandruff care hair conditioner
    • Intensive hair and scalp essence
    • Hair energizing complex
    • The grooming scalpeffector
    • The grooming sodafoam cleanser
    • The grooming shampoo
    • Global Mascara Market
    • Category
    • Offering
    • Anti-Acne Product

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Shiseido Company, Limited as part of our ongoing coverage of the Healthcare sector, drawing on public company data, filings, and market intelligence.

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Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Shiseido Company, Limited

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