Sauder Woodworking Company Overview
Headquarter: Ohio, US
Founded: 1934
Workforce: ~2,400
Company Working: Sauder Woodworking Company (Sauder), manufactures and sells ready-to-assemble furniture, including entertainment, office, bedroom, bathroom, utility and garage, kitchen and dining, living room, pet home, and storage solutions. The furniture is manufactured in the company’s manufacturing unit located in Archbold, Ohio. This manufacturing unit is nearly 4 million square feet and manufactures 90 percent of furniture. Its subsidiary, Progressive Furniture Inc., offers categories of wood furniture, such as bedroom, dining, and accent. The company manufactures and sells church, educational, and healthcare furniture as well. Under the segment, Sauder Funeral Products, it offers a line of wood caskets. Its subsidiary, WoodTrac, offers a line of closet systems and wood ceilings for commercial and residential sectors.
Strategy
Sauder maintains its foothold in the market through high investments in product launches. Understanding consumer needs as per the regional requirements is a major focus of the company towards the brand repositioning in the market. These efforts are expected to create loyalty for the brand among consumers and are expected to boost the company sales during the forecast period. Due to the growing demand from consumers, the company plans to increase its production capacity and storage facilities, along with expanding the distribution network.



