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Rockwell Automation, Inc.

Company Profile Analysis

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Rockwell Automation, Inc. - Energy & Power showcase

Year Founded & Workforce

1902-12-31

23,000 Employees

Industry

Energy & Power

Services

R

Rockwell Automation, Inc. Overview

Company Headquarters: Wisconsin, US

Founded: 1903

Workforce: ~23,000

Company Working: Rockwell Automation, Inc. provides industrial automation and software solutions for application in industries, such as automotive, chemical, power generation, oil & gas, marine, water wastewater, food & beverages, and metals. It operates in two business segments, which are architecture and software and control products and solutions. Distributed control system falls under its control products and solutions segment. The company generates approximately half of its revenue from its control products and solutions segment. This segment comprises products, such as configured drives and motor control centers, customized engineered hardware and software, asset management, predictive and preventative maintenance, network consulting, electronic motor starters, motor and circuit protection devices, push buttons, signaling devices, termination and protection devices, and relays.

Rockwell Automation has a presence in more than 80 countries, globally. The company’s sales revenue is primarily generated from China, Canada, Mexico, Germany, Brazil, and the UK. The key subsidiaries of the company are Rockwell Automation Switzerland G.m.b.H (Switzerland), Rockwell Automation Chile S. A. (Chile), Rockwell Automation Monterrey Manufacturing S de RL de CV (Mexico), Rockwell Automation Taiwan Co., Ltd (Taiwan), and Rockwell Automation Canada Holdings Inc. (Canada). The major competitors of the company are Siemens (Germany), ABB (Switzerland), General Electric (the US), and Honeywell International Inc. (the US).

Strategy

Rockwell Automation, Inc. focuses on innovating its new and existing products and solutions by investing in research and development. For instance, in 2018, it invested USD371.8 million in research and development activities. This has enabled the company to expand its capability of providing solutions for industries and power plants. Furthermore, it delivers migration solutions for DCS. For instance, Rockwell Automation, Inc. is integrating its PlantPAx DCS into systems, such as Bailey Infi/Net 90, Fisher Provox, Foxboro, Honeywell, and Moore APACS. This will helps it to expand its deliverability and improve its position in the global distributed control system market.

Company Snapshot

$6.67M

Revenue

23,000

Employees

1902-12-31

Founded

Wisconsin, US

Headquarters

SWOT Analysis

Strengths

  • Strong supply chain management
  • Focus on product authenticity by selling products through authorized distributors, only
  • High level of customer satisfaction
  • Strong alliance and collaboration framework
  • Extensive research and development
  • Large market share
  • High investment in R&D
  • Extensive product portfolio
  • Strong brand image
  • Global operations across 80 countries
  • Diverse product portfolio
  • Skilled workforce
  • Broad product portfolio
  • Strong domestic business
  • Focus on technology adoption
  • Industry expertise

Weaknesses

  • Limited product portfolio
  • Weak distribution channel in Asia-Pacific
  • Less number of choices for customer
  • Declining performance of the control products & solutions segment
  • Dependence on vendors for supplies
  • Fluctuating annual revenue
  • High costs involved in the maintenance of IT infrastructure
  • Declining performance in control products and solutions segment

Opportunities

  • Economic uptick in terms of customer spending
  • New technological advancements provide opportunities in terms of pricing strategy
  • Growing demand for AC drives
  • Expanding control systems market
  • Growth opportunity in the Middle East & Africa region
  • Scope for expansion in Asia
  • Government initiatives for energy efficient solutions across industries
  • High growth rate
  • Emerging markets

Threats

  • Growing number of local market players
  • Fluctuating foreign currency exchange rates
  • Fluctuation in raw material prices
  • Failure or security breach of products
  • Threat from international conflicts, political instability, and natural disasters disrupting business operations
  • Rapid technological advancements
  • Currency rate fluctuations

Key Developments

DateApproachDevelopment
October 2016New Product DevelopmentRockwell Automation, Inc. expanded its product line of Allen-Bradley Bulletin 140G molded-case circuit breakers. These circuit breakers are more comprehensive, quick, and react up to three times faster to minimize downtime. This helps the company to gain a larger customer base and increase its market share in the control products and solutions segment
November 2018CollaborationMetso collaborated with Rockwell Automationto to launch a new predictive maintenance solutions for the mining industry. The main aim of the collaboration is to maximize the uptime and performance of communication circuits.
November 2018Product DevelopmentRockwell automation expanded the capabilities and the power range of the TotalFORCE technology for Allen-Bradley PowerFlex 755T AC drives.
October 2022AcquisitionThe company CUBIC, which specializes in modular systems for the construction of electrical panels, has been acquired by Rockwell Automation, Inc., a company dedicated to industrial automation and digital transformation.
October 2022LaunchFactoryTalk Design HubTM has launched, according to Rockwell Automation, Inc. With a more straightforward, effective working method enabled by the cloud, industrial firms can now alter their automation design capabilities. Through improved lifecycle management, enhanced collaboration, and on-demand access to cloud-based software, teams of all sizes, skill sets, and locations may work more efficiently. Increased design productivity, a shorter time to market, and less expensive to develop and maintain systems are the end results.
December 2022Product UpdateThe development of the SequenceManager to enable 5x80P controller capability is a result of Studio 5000 Logix Designer experience in the process sector. With the advancements in process controller technology, users will now be able to add the same functionality that has been accessible and tested to a process application.
June 2020PartnershipRockwell Automation and PTC partnered to provide updates in the FactoryTalk AssetCentre Solution for the dynamic industrial digital transformation market. The updates in the service package enable customers to contextualize real-time operational data from critical sources.
January 2020AcquisitionRockwell Automation acquired Avnet Data Security ltd, an Israel-based cybersecurity company, to enhance its existing solution deck with a full set of IT/OT cyber services and solutions ranging from penetration testing, assessments, network, and security solutions, and training to IT/OT managed services.
November 2021Product LaunchThe new Allen-Bradley Bulletin 140MT motor protection circuit breakers from Rockwell Automation offered enhanced Type F combination motor controller ratings with Bulletin 100-C and 100-E contactors.
February 2021AwardRockwell automation was honored at the Control Engineering 2021 Engineers’ Choice Awards.The award is for new products in the automation, control, and instrumentation technology markets.
November 2020Product LaunchRockwell Automation had launched "Allen-Bradley Kinetix 5300 servo drive" which is fully integrated, common industrial protocol motion solution for global machine builders has increased the performance and leveraged a single-design environment for control and motion.

Product Offering

  • Rockwell Automation, Inc.
    • Distributed Control System
    • Vibration Monitoring
    • Industrial Automation Market
    • Operational Technology Market
    • Global Motion Control Market

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Rockwell Automation, Inc. as part of our ongoing coverage of the Energy & Power sector, drawing on public company data, filings, and market intelligence.

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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Rockwell Automation, Inc.

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