Riese & Müller GmbH Overview
Company Headquarters: Germany
Founded: 1993
Company Working: Riese & Müller GmbH specializes in the manufacturing and distribution of premium e-bikes, globally. It is a recognized manufacturer of e-bikes and folding bikes in the domestic market. It offers e-bikes for the mountain, cargo, and all-terrain applications. It uses control technology, Bosch DualBattery technology, Bosch drive system, ABS, daylight, and brake light in the e-bike models. Its bikes are primarily suited for athletes, commuters, families, bike tourists, and tradesmen.
The company primarily offers its products across Germany, Japan, and the US. Edelweiß E-Bike Reisen, Agentur Grenzbereich, Budersand Hotel, Fahrrad Fuchs Experience Store, SÖL'RING HOF, and Rheinhessen-Touristik GmbH have partnerships with the company pertaining to its various e-bike models in the market.
Strategy
Riese & Müller GmbH strategizes to become the most sustainable company in the global market by 2025. The company further aims to enhance its global operations and its partner network to increase the sales of electric cargo bikes. It is investing in the innovation and development of the e-bikes and electric cargo bikes to meet the demand for improved technologies from the end users. Moreover, it focuses on increasing the workforce by employing more than 300 professionals in the next few years to meet the manufacturing targets.



