Food & BeveragesJul 17, 2026

Revlon, Inc.

Company Profile Analysis

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Revlon, Inc. - Food & Beverages showcase

Year Founded & Workforce

1931-12-31

1,000 Employees

Industry

Food & Beverages

Services

Revlon, Inc. Overview

Company Headquarters: New York, US

Founded: 1932

Workforce: ~1,000

Company Working: Revlon, Inc. (Revlon) manufactures and markets personal care and beauty products across the world through a diverse portfolio of over 15 brands sold in more than 150 countries. The company produces and markets a wide range of cosmetics, including eye, face, lip, and nail products. The company also sells hair color, haircare, fragrance, and hair treatment products. Revlon offers beauty tools, which include nail, eye, manicure, and pedicure grooming tools, eyelash curlers, and a full line of make-up brushes. The company offers its products to consumers through retail outlets and online stores across the world. Revlon is an indirect majority-owned subsidiary of MacAndrews & Forbes Incorporated. The company markets its products under the brand names, Revlon, Almay, SinfulColors, Mitchum, Revlon ColorSilk, Llongueras, Revlon ColorStay, Revlon Age Defying, Revlon PhotoReady, Revlon Super Lustrous, Juicy Couture, Curve, AllSaints, and John Varvatos brand.

Strategy

Revlon Inc. is focused on product development and investments in R&D. The company spent USD 42.4 million on R&D in 2018. Revlon develops products according to consumer trends. For instance, in January 2020, the company launched vegan hair color. The company also invests in the acquisition of major beauty brands to expand its product portfolio. Moreover, the company emphasizes sustainable packaging solutions where the lowest packaging range makes the retailing of products easy and convenient for consumers. The company works to better communicate and connect with its customers through media channels and strengthen its distribution channels to ensure its products are easily available across the globe.

Company Snapshot

$2,419.6M

Revenue

1,000

Employees

1931-12-31

Founded

New York, US

Headquarters

SWOT Analysis

Strengths

Worldwide brand recognition
Wide product portfolio
Focus on advertising strategies
High customer engagement
First international colour cosmetics brand to be launched worldwide
High customer engagement
Brand celebrity endorsements
Advertising strategy catering to local taste and audiences
Commitment to charity
Strong domestic and international distribution network
Focus on research and development
The company’s product portfolio includes cosmetics, hair color, hair care and hair treatments, beauty tools, men's grooming products, anti-perspirant deodorants, fragrances, skincare and other beauty care products.
It markets its products under various brands, including Revlon, Almay, SinfulColors, Mitchum, Revlon ColorSilk, , Llongueras, Revlon ColorStay, Revlon Age Defying, Revlon PhotoReady, Revlon Super Lustrous, Juicy Couture, Curve, AllSaints and John Varvatos.

Weaknesses

Limited portfolio of organic products
Acquisition of Elizabeth Arden
Changing consumer behavior
Limited focus on younger generation
Limited investments in customer-oriented services
Investment in Research and development is lower than that of the industry’s fastest-growing companies.

Opportunities

Growing cosmetics market in Asia-Pacific
Market Potential
Growing sun protection products market
Investment in the Launch of New innovative Products with new packaging and appearance
Growth Initiatives such as Mergers and Acquisitions

Threats

Intense market competition
Competition
Revlon is yet to establish a strong presence in organic and mineral makeup
Growing counterfeit products market
Risk of foreign currency rate fluctuations
The present physical infrastructure-driven supply chain paradigm may be threatened by changing customer buying behavior through internet channels..
Dynamic rules & regulations regarding to the market.

Product Offering

Revlon, Inc.
- Revlon Mascara
- Sun Protection Products
- Revlon

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Revlon, Inc. as part of our ongoing coverage of the Food & Beverages sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Revlon, Inc.

Company Headquarters: New York, US Founded: 1932 Workforce: ~1,000 Company Working: Revlon, Inc. (Revlon) manufactures and markets personal care and beauty products across the world through a diverse portfolio of over 15 brands sold in more than 150 countries. The company produces and markets a wide range of cosmetics, including eye, face, lip, and nail products. The company also sells hair color, haircare, fragrance, and hair treatment products. Revlon offers beauty tools, which include nail, eye, manicure, and pedicure grooming tools, eyelash curlers, and a full line of make-up brushes. The company offers its products to consumers through retail outlets and online stores across the world. Revlon is an indirect majority-owned subsidiary of MacAndrews & Forbes Incorporated. The company markets its products under the brand names, Revlon, Almay, SinfulColors, Mitchum, Revlon ColorSilk, Llongueras, Revlon ColorStay, Revlon Age Defying, Revlon PhotoReady, Revlon Super Lustrous, Juicy Couture, Curve, AllSaints, and John Varvatos brand.

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