Rainbow Light Nutritional Systems, Inc. Overview
Company Headquarters: California, US
Founded: 1981
Workforce: ~80
Company Working: Rainbow Light Nutritional Systems, Inc. (Rainbow Light) produces and exports nutritional supplements. The company also offers gummy vitamins for children, adults, and pregnant women. Rainbow Light offers its products through retailers and specialty stores in Europe, South America, North America, and Asia-Pacific, as well as online. It operates as a subsidiary of Nutranext, LLC.
Strategy
Rainbow Light started with the aim to provide healthy nutritional supplements manufactured with natural ingredients. It offers a wide portfolio of non-GMO products and at the purest form owing to food safety concerns caused by artificial additives and chemicals in food. It is also increasing its production capacity by setting up advanced machinery and promotional activities, thereby expanding across the Americas. The company is also increasing its footprint in other regions through exports to the UK, Europe, Canada, Singapore, Peru, Venezuela, and the US. It is expected that the company will expand in terms of production units to enter extensive distribution in several parts of the world during the forecast period.



