Puratos Group Overview
Company Headquarters: Dilbeek, Belgium
Founded: 1919
Workforce: ~9370
Company Working: Puratos Group is an international organization that works in the bakery, patisserie, and chocolate industries. It offers wide range of innovative products, raw materials and application expertise to the bakery, patisserie and chocolate sectors. It has 63 production facilities spread in 50 countries. The company works in nearly 80 countries with its subsidiaries and has a regional presence in nearly 100 countries, and also owns 88 innovation centers. It has been working in the chocolate market for multiple years. The company has been working on the program "Cacao Trace" to meet sustainability goals.
Strategy
Puratos Group is implementing strategies like offering products and solutions based on the voice of the consumer to increase their sales. Moreover, it is focusing on increasing its brand value and presence in the local as well as emerging markets. The company has also been investing in R&D for new products in line with consumer demand and market trends. Also, the company is committed to deliver nutritious and tasty food to their customers



