Nu Skin Enterprises, Inc Overview
Company Headquarters: Utah, US
Founded: 1996
Workforce: ~4,800
Company Working: Nu Skin Enterprises, Inc. (Nu Skin) comprises of a vast anti-ageing product portfolio. Nu Skin’s scientific leadership in both skincare and nutrition has established Nu Skin as a premier anti-ageing company, evidenced in its patent-pending ageLOC science that addresses ageing at its source. The company’s anti-ageing products feature the new ageLOC family of skincare products, including ageLOC Future Serum and the ageLOC Edition Galvanic Spa System II, as well as Tru Face Essence Ultra and LifePak Nano. Nu Skin operates in 52 markets worldwide and has nearly 800,000 independent distributors. Its customer base exceeds 1.2 million active purchasers, spread across nearly 50 global markets. It has research and development centers in Provo, Utah, and Shanghai, China.
Strategy
Nu Skin is into the process of re-defining and re-focusing its business strategy to better leverage the company’s strengths and differentiate itself in the anti-ageing drugs market. The company focuses on providing positive customer experiences and delivering the best technical skills. It is open to innovation and discovering new products uniquely for the anti-ageing space. It continuously strives to connect with medical advisors to keep up with the pace in the industry. It also leverages its distribution channel to strengthen Nu Skin’s position as an innovative leader in the anti-ageing industry.



