ICTJul 16, 2026

NIKE, INC.

Company Profile Analysis

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Year Founded & Workforce

1966-12-31

12,600 Employees

Industry

ICT

Services

NIKE, INC. Overview

Founded: 1967

Workforce: ~12,600

Company Working: NIKE, Inc. (Nike), is one of the world's largest designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide range of sports and fitness activities. Nike brands its product offerings through six key categories—running, basketball, football (soccer), training, sportswear, and the Jordan brand. It operates through the footwear, apparel, equipment, global brand divisions, and converse segments. The company provides it cleats products under the footwear segment. The company has over 112 footwear factories and 334 apparel factories in over 37 countries. Nike competes internationally with a significant number of athletic and leisure footwear companies, sports equipment companies, athletic and leisure apparel companies, and other companies such as Adidas, Anta, ASICS, Li Ning, Lululemon Athletica, Puma, Under Armour, and V.F. Corporation, among others. Globally, the company has its presence across North America, Europe, Asia-Pacific, Latin America, and the Middles East & Africa.

Strategy

Company Snapshot

$34,350M

Revenue

12,600

Employees

1966-12-31

Founded

Oregon, US

Headquarters

SWOT Analysis

Strengths

Strong financial performance
Strong distribution network
High focus on research and development
Well-established distribution network
Wide global presence
Strong brand image
High revenue generation
Diversified product portfolio
Global presence
Strong brand image and recognition globally.
Extensive product portfolio including footwear, apparel, and accessories.
Successful marketing campaigns and collaborations with high-profile athletes.

Weaknesses

Product recalls impact company's brand image
Total outstanding variable rate long-term debt of USD 5660 million as of 2019, with a weifgted-average interest rate of 2.4%
High prices
Dependence on third-party manufacturers
Environmental concerns
High Dependence on a few key product categories
Limited presence in some emerging markets

Opportunities

Growing demand for sports equipment
Increasing focus on fitness
Strategic partnerships and agreements
Growth in emerging markets
More customized products and services
Growth potential in e-commerce and digital marketing
New customers from online channel
Investment in R&D
Acquisition and Innovation

Threats

Fluctuation in currency exchange rates
High market competition
Intense market competition
Currency exchange risk
Intense competition
Economic downturns
Changing consumer preferences and trends in fashion and fitness
Risks related to supply chain disruptions and sourcing of raw materials

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About the Author

Wantstats Research Team

Wantstats' research desk profiles NIKE, INC. as part of our ongoing coverage of the ICT sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

NIKE, INC.

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