AutomotiveJul 23, 2026

Midea Group

Company Profile Analysis

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Year Founded & Workforce

1967-12-31

130,000 Employees

Industry

AutomotiveB2BB2C

Services

Midea Group Overview

Company Headquarters: China

Founded: 1968

Workforce: ~130,000

Company Working: Midea Group is one of the world’s leading technologies groups in consumer appliances, robotics, HVAC systems, industrial automation systems, and smart supply chain (logistics). It operates through three business segments, namely, HVAC, consumer appliances, and robotics and automatic systems. The consumer appliances business segment offers kitchen appliances, laundry appliances, refrigerators, and various small home appliances. The HVAC business segments offers residential air-conditioning, heating & ventilation commercial water purifier, and air-conditioning products. It markets its products under its Midea, Little Swan, MDV, Hualing, Welling, and GMCC brands.

The company has established a global network of more than 200 subsidiaries, over 60 overseas branches, and 12 strategic business units, employing about 130,000 employees in total, as of 2017.

Strategy

Midea Group focuses on ‘Smart Home + Smart Manufacturing’ as a growth strategy. It actively seeks opportunities by continuously investing in research and development to upgrade its artificial intelligence (AI), chip, sensor, big data, cloud computing, and other technologies. This will help the company maintain its leading position in the water purification industry. Additionally, it is also focusing on expansion as a strategy to maintain its brand and expand its presence in new countries through strategic alliances and joint ventures. For instance, in March 2016, Midea Group partnered with Toshiba Corporation to enhance its home appliances business and gain a competitive edge in Japan, countries in Southeast Asia, and the global market.

Company Snapshot

$22,030.2M

Revenue

130,000

Employees

1967-12-31

Founded

China

Headquarters

SWOT Analysis

Strengths

Strong supply and distribution network across the globe
Focus on expansion, joint venture, and strategic alliances

Weaknesses

Limited focus on R&D and product development

Opportunities

Scope for expansion into new regions
Scope for product development

Threats

Fluctuating import duties
Stringent state and international environmental laws

Key Developments

Date	Approach	Development
March 2018	Expansion	Midea Group expanded its manufacturing facility in China to increase its production capacity for consumer appliances, HVAC, robotics, and automation systems
May 2017	Joint Venture	Midea Group signed a joint agreement with Electrolux, which helped it promote and distribute its premium AEG brand appliances in the Chinese market. It also helped it explore the rapidly growing Chinese premium markets for both B2C and B2B segments
April 2017	Expansion	Midea Group expanded its R&D centre in Silicon Valley, with a focus on Artificial Intelligence (AI), robotics, chips, and sensors, among others. Through this center, it will provide technological support as it transforms itself from a home appliance enterprise to a high-tech industrial leader

Product Offering

Midea Group
- YL-1135AS
- YL-1565S
- YL-1634S
- YL-1634S
- MYL-1031S

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Midea Group as part of our ongoing coverage of the Automotive sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Midea Group

Company Headquarters: China Founded: 1968 Workforce: ~130,000 Company Working: Midea Group is one of the world’s leading technologies groups in consumer appliances, robotics, HVAC systems, industrial automation systems, and smart supply chain (logistics). It operates through three business segments, namely, HVAC, consumer appliances, and robotics and automatic systems. The consumer appliances business segment offers kitchen appliances, laundry appliances, refrigerators, and various small home appliances. The HVAC business segments offers residential air-conditioning, heating & ventilation commercial water purifier, and air-conditioning products. It markets its products under its Midea, Little Swan, MDV, Hualing, Welling, and GMCC brands. The company has established a global network of more than 200 subsidiaries, over 60 overseas branches, and 12 strategic business units, employing about 130,000 employees in total, as of 2017.

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