LUIGI LAVAZZA S.P.A. Overview
Company Headquarters: Turin, Italy
Founded: 1895
Workforce: ~3,836
Company Working: Luigi Lavazza S.p.A. (Lavazza) manufactures coffee and coffee pods and capsules. The company has four production facilities in Italy. It has a strong presence in Italy and other countries in Europe. Presently, it operates in more than 90 countries across the globe. Its subsidiaries operate in the UK, France, and Sweden.
Strategy
Lavazza aims at strengthening its distribution network by acquiring regional players in the coffee market. It plans on entering untapped markets such as Indonesia and Thailand. The company is focused on research to develop high-quality products with specifications to cater to changing market demand. Lavazza aims at reducing the price of its products by decreasing production costs through increased efficiency. This is expected to help the company gain a competitive advantage over other players in the global coffee pods and capsules market.



