Kochava Overview
Company Headquarter: US
Founded: 2011
Workforce: ~50
Company Overview: Kochava provides attribution and analytics platforms for mobile advertisers. The company offers solutions for data syndication, fraud prevention, data marketplace, measurement, and user engagement. The products offered by the company provide real-time measurement of user engagement, event tracking, and scalable infrastructure. The company also offers predictive machine learning tools and business intelligence tools for campaign analysis and insight reports regarding inventory recommendation and reduced attrition. The App Analytics platform offered by Kochava helps in planning, targeting the audience, activating, measuring, and upgrading. The platform is deployed on approximately 1,200 mobile ad networks, publishers, and exchanges. Kochava serves the gaming, media, travel, and retail industry verticals, among others. It provides a centralized dashboard which allows the user to track and analyze impressions, events after installing the event and provides effective mobile advertising.
Strategy
Kochava lays emphasis on product development and acquisition. In 2007, the company acquired MobileRQ, a contextual mobile marketing platform. The acquisition offered Kochava the ability to create custom-targeted app content for push notifications, customer relationship management (CRM), and content management system (CMS) capabilities. The company also focuses on its highly skilled workforce for product development according to the latest technology available. This helps in increasing the customer base and maintaining its market position. Furthermore, Kochava aims at customer service to provide consistent technical support to its clients.
