Hero Nutritionals, LLC Overview
Company Headquarters: California, United States
Founded: 1995
Workforce: ~ 200
Company Working: Hero Nutritionals provides a range of nutritional supplements made of natural products for children and adults in the US and internationally. Moreover, Hero Nutritionals was the first company to release Yummi Bears®, an all-natural, nutrient-rich gummy bear for kids, in 1997. The nieces and nephews of founder and CEO Jennifer Hodges served as the inspiration for these tasty candies. The enticing small gummy bears had them constantly oohing and ahhing over the delectable sweets. However, they had no nutritional value and were stuffed with sugar and chemicals. Furthermore, in 2009, Hero Nutritional launched organic gummy vitamin for children which became quite popular among children as well as adults. In addition, in 2010, with the growing consumers interest in vegan products the company introduced a line of yummy Bears vegetarian gummy vitamins with a gelatin free, fruit pectin base for most popular products. In addition, in the upcoming years, the company also introduced Yummi Bears sugar free gummy vitamins with a natural sweetener with ho land fruit and chicory root.
Strategy
Hero Nutritionals offers its products with are made of natural ingredients which are usually free of allergens such as gluten, wheat, yeast, milk, eggs, soy, peanuts tree nuts and shellfish. In addition, its products are made without the use of artificial flavors, synthetic colors as well as artificial sweeteners and preservatives. This strategy is further helping the company in generating a huge as well as a stronger consumer base owing to the increasing health-conscious population across the globe. Besides this, the company provides sugar-free as well as vegan gummies, which is a key strategy for its growth owing to the large pool of people suffering from diabetes as well as heavy weight.
