Grupo Bimbo Overview
Grupo Bimbo is primarily engaged in the manufacturing of bakery products. It has a product portfolio of over 13,000 products. The company markets its products under more than 100 brands, among which are Bimbo, Thomas’, Marinda, Orowhat, Sara Lee, and Arnold Bread, among others. The company has its sales presence in over 32 countries throughout the Americas, Europe, Asia, and Africa. It has over 199 production plants located across the globe.
Strategy
Grupo Bimbo is focused on strengthening its product portfolio with healthy products. The company plans to achieve this by providing products that meet a certain minimum level of nutritional content. The company is strongly focused on environmental strategies related to climate change, water footprint, waste management, and natural capital. The company plans to do this using renewable energy to reduce carbon footprint, reduction or recycling of waste for waste management, water management, and biodiversity along with sustainable procurement to enhance their supply chain.



