GREE ELECTRIC APPLIANCES, INC. Overview
Company Headquarters: China
Founded: 1989
Workforce: ~70,500
Company Working: Gree Electric Appliances, Inc. designs, manufacturers, and sells household appliances across the globe. It operates through three business segments, namely, air conditioner, household appliances, and others. The air conditioner segment includes residential air conditioners (ACs), including wall-mounted, floor-standing, window, portable, dehumidifier, and commercial air conditioners. The household appliances segment includes electric fans and heaters, water dispensers and purifiers, humidifiers, multi-cookers, air purifiers, electric kettles, pressure and induction cookers, side by side, Italian type, multi-door, three door, combi, double door, single door, and chest freezer refrigerators. The company has established nine production bases in Zhuhai, Chongqing, Hefei, Zhengzhou, Wuhan, Shijiazhuang, Wuhu, Brazil, and Pakistan. It has 220 distributors located across the globe.
Gree USA, Inc., Zhuhai Landa Compressor Co., Ltd, Brazil United Electric Appliances Industry and Commerce Co., Ltd, Zhuhai Gree Electric Enterprises Ltd, and Gree Electric Appliances (Brazil) Co., Ltd are some of the subsidiaries of the company.
Strategy
Gree Electric Appliances, Inc. focuses capitalizing on the growing demand for greener, safer, and sustainable water solutions. It concentrates on innovation, improvement of business processes, and geographical expansion to increase its footprint and improve its brand reputation in the global commercial water purifier market. The company strategizes to improve its brand recognition and marketing to leverage the domestic and overseas market. It has a wide network of online and offline product distribution and strong service providers. The company aims to strengthen its supply chain network to ensure the availability of high-quality services and spare parts in all markets.



