GNC Holdings, Inc Overview
Company Headquarters: Pennsylvania, US
Founded: 1935
Workforce: ~15,500
Company Working: GNC Holdings, Inc. is a global retailer of health, wellness, and performance products, including vitamins, minerals, and herbal supplements products, sports nutrition products, and diet products. The company operates through the retail, franchise, and manufacturing and wholesale segments. The retail segment sells products to customers through company-owned stores in the US, Canada, Puerto Rico, and Ireland through its websites, GNC.com and LuckyVitamin.com. The franchise segment comprises domestic and international franchise operations and product sales to franchisees, royalties on franchise retail sales, and franchise fees. The manufacturing and wholesale segment is focused on manufacturing operations in South Carolina, US, and the wholesale business. This segment supplies to the retail and franchise segments, as well as various third parties.
Strategy
GNC Holdings, Inc. is focused on global expansion through strategic partnerships and joint ventures. Moreover, it is investing in e-commerce to control sales through a cloud-based, company-controlled platform. Through these strategies, it plans to strengthen its presence in the global market.



