Energy & PowerJul 16, 2026

Generac Power Systems, Inc.

Company Profile Analysis

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Generac Power Systems, Inc. - Energy & Power showcase

Year Founded & Workforce

1958-12-31

8,955 Employees

Industry

Energy & Power

Services

Generac Power Systems, Inc. Overview

Company Headquarters: Waukesha, WI

Founded: 1959

Workforce: ~ 8955 employes

Industry: Electric Power Generation

Specialties: Power Generation, Generators, Pressure Washers, Industrial Solutions, Energy Storage Solutions, Back up Power, Mobile Products, Inverters, Portable Power, Power Tools, and Clean Energy

Company Working:

Generac Power Systems, Inc. is a leading energy technology company with a mission to create a more resilient, efficient, and sustainable world. Established in 1959, Generac revolutionized the power generation industry by introducing the first affordable backup generator and later pioneering automatic home standby generators. Headquartered in Waukesha, Wisconsin, USA, the company has grown to become a global leader in power solutions.

Core Purpose and Values

Generac is committed to sustainable energy innovations and aims to revolutionize the 21st-century electrical grid with cleaner and more efficient energy products. The company is built on a foundation of core corporate values:

Integrity Innovation Agility Teamwork Excellence Generac fosters a culture that promotes diversity, equity, inclusion, and good corporate citizenship, aligning its operations with global standards.

Product Portfolio and Services

Generac designs and manufactures a wide range of power generation and engine-powered products tailored to residential, commercial, and industrial needs. Key offerings include:

Generators: Stationary, portable, and mobile models for diverse applications. Transfer Switches: Essential for seamless power transitions. Pressure Washers: Engine-powered cleaning solutions. Light Towers: Mobile lighting for construction and industrial use. Water Pumps: Reliable solutions for water management. Parts and Accessories: Comprehensive support for all products. Additionally, the company provides maintenance, repair, and aftermarket services to ensure optimal performance and longevity of its products.

Market Presence

Generac serves multiple industries, including:

Residential Light Commercial Industrial Oil and Gas Construction Its products are distributed through a robust network of independent dealers, distributors, wholesalers, e-commerce partners, and retailers. The company has a strong international footprint, operating in the United States, the United Kingdom, Mexico, Brazil, and Italy.

Strategy

Generac’s strategy for the Diesel Genset market in South America focuses on several key elements. The company emphasizes prudent cost management and efficient asset operation to maintain profitability in the region. To improve service quality and reduce logistical challenges, Generac relies on local and regional manufacturing facilities. Additionally, the company integrates sustainability and social responsibility into its procurement activities and evaluation standards, aligning with regional environmental expectations. In response to fluctuations in demand, Generac adapts by implementing structural changes, cost-saving measures, and workforce adjustments. Finally, the company ensures that the transfer of distinct products and meeting specific performance obligations remain central to each contract, ensuring customer satisfaction in the South American market.

Company Snapshot

$4.564M

Revenue

8,955

Employees

1958-12-31

Founded

Waukesha, WI

Headquarters

SWOT Analysis

Strengths

Strong market position
The company has strong international presence
Generac is a prominent provider of residential backup power systems, catering to homeowners seeking reliable energy solutions

Weaknesses

Slowed revenue growth
Dependence on residential market
Generac's sales often spike following severe weather events, leading to potential volatility in revenue streams during off-peak periods

Opportunities

Increasing demand for backup power solution.
Providing affordable equipment
Generac is actively increasing its presence in the commercial and industrial sectors, diversifying its customer base and revenue sources.

Threats

Disruption in the supply chain and regulatory changes
Company operates in many countries, it is exposed to currency fluctuations, particularly the political environment in many markets around the world
Generac faces stiff competition from other established players in the power generation market, which could impact its market share

Key Developments

Date	Approach	Development
–	New Product Development	Generac Power Systems, Inc. launched its latest tier 4 diesel-fueled mobile generator model MDG25IF4. This has helped the company extend its diesel generator product line.
November, 2024	Public Awareness	Generac urges homeowners to plan for winter power outages
September, 2024	Public Awareness	Encourages early planning for power outages during National Preparedness Month
August, 2023	Market Demand	CEO discusses generator demand amid natural disasters and power outages

Product Offering

Generac Power Systems, Inc.
- Industrial Diesel Generator Set
- Diesel Generators
- Mobile Diesel Generators
- Industrial Diesel Genset
- Mobile Diesel Genset

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Generac Power Systems, Inc. as part of our ongoing coverage of the Energy & Power sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Generac Power Systems, Inc.

Company Headquarters: Waukesha, WI Founded: 1959 Workforce: ~ 8955 employes Industry: Electric Power Generation Specialties: Power Generation, Generators, Pressure Washers, Industrial Solutions, Energy Storage Solutions, Back up Power, Mobile Products, Inverters, Portable Power, Power Tools, and Clean Energy Company Working: Generac Power Systems, Inc. is a leading energy technology company with a mission to create a more resilient, efficient, and sustainable world. Established in 1959, Generac revolutionized the power generation industry by introducing the first affordable backup generator and later pioneering automatic home standby generators. Headquartered in Waukesha, Wisconsin, USA, the company has grown to become a global leader in power solutions. Core Purpose and Values Generac is committed to sustainable energy innovations and aims to revolutionize the 21st-century electrical grid with cleaner and more efficient energy products. The company is built on a foundation of core corporate values: Integrity Innovation Agility Teamwork Excellence Generac fosters a culture that promotes diversity, equity, inclusion, and good corporate citizenship, aligning its operations with global standards. Product Portfolio and Services Generac designs and manufactures a wide range of power generation and engine-powered products tailored to residential, commercial, and industrial needs. Key offerings include: Generators: Stationary, portable, and mobile models for diverse applications. Transfer Switches: Essential for seamless power transitions. Pressure Washers: Engine-powered cleaning solutions. Light Towers: Mobile lighting for construction and industrial use. Water Pumps: Reliable solutions for water management. Parts and Accessories: Comprehensive support for all products. Additionally, the company provides maintenance, repair, and aftermarket services to ensure optimal performance and longevity of its products. Market Presence Generac serves multiple industries, including: Residential Light Commercial Industrial Oil and Gas Construction Its products are distributed through a robust network of independent dealers, distributors, wholesalers, e-commerce partners, and retailers. The company has a strong international footprint, operating in the United States, the United Kingdom, Mexico, Brazil, and Italy.

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