Fitbit, Inc. Overview
Company Headquarters: US
Founded: 2007
Workforce: ~1,700
Company Working: Fitbit, Inc. engages in the provision of connected health and fitness devices to track and monitor various health-related parameters like sleep duration, heart rate, BMI, calories burned, and exercises routines. Its product portfolio includes activity trackers, smartwatches, and smart scales among others. The company offers a personalized online dashboard and mobile app that automatically syncs with the wearable device to display real-time data from these devices. It sells its products through more than 45,000 retail stores across 86 countries in the world. Regionally, the company operates across the Americas, Europe, the Middle East, and Africa and the Asia-Pacific region.
Strategy
One of the major strategies of Fitbit revolves around innovating its products by integrating state-of-the-art technologies in its wearable devices. This has helped the company to reach out to consumers with a focus on their health and wellness. In August 2018, the company partnered with the Blue Cross and Blue Shield (BCBS) Association to encourage BCBS members to create and maintain healthy habits. This, in turn, has helped Fitbit to increase its sales and market reach.
