Dorel Industries Inc. Overview
Headquarter: Westmount, Canada
Founded: 1962
Workforce: ~9,200
Company Working: Dorel Industries Inc. (Dorel) manufactures, designs, distributes, and markets home furnishing products. The company operates through three segments, namely Dorel Home, Dorel Juvenile, and Dorel Sports. The Dorel home segment includes ready-to-assemble (RTA) furniture and home furnishing products, including futons, metal holding furniture, step stools, children’s furniture, and ladders. The company has its plants in 25 countries across the globe. It markets its products through various platforms such as home centers, warehouse clubs, mass merchants, internet retailers, and electronic and office superstores.
Strategy
Dorel is focusing more on providing efficient and high-quality products and services to the customers, by hiring more employees to focus on its quality. For example, the company has established a workforce of around 150 people in Taiwan and mainland China to focus on the quality standard of its products and ensure uninterrupted flow of products is not interrupted.



