Coway Co., Ltd. Overview
Company Headquarters: South Korea
Founded: 1989
Workforce: ~4,988
Company Working: Coway Co., Ltd. manufactures and sells water purifiers, air purifiers, bidets, water softeners, mattresses, cosmetics, and other life convenience products. It also manufactures systems for wastewater treatment, water treatment, water reuse systems, and water filtration. The company operates through the business categories of home wellness appliances, cosmetics, and others. It works with environmental pollution prevention facilities and provides services for water analysis and environmental technology research.
Coway Co., Ltd. has its operations in countries such as the US, China, Malaysia, and the Netherlands. Woongjin Coway Co., Ltd, Saehan Environment Work, Woong Jin Coway Living Goods Co., Ltd, and Woongjin Ho-wi Home Appliance Co., Ltd are some of its subsidiaries.
Strategy
Coway Co., Ltd. aims to achieve market penetration through superior customer service, technical innovation, and consistent quality. Furthermore, it focuses on developing products and leveraging longstanding relationships with key distributors and end users. The company has been building manufacturing facilities in China and India to enhance its presence in the cosmetics and water treatment solutions business fields. It further strategizes to adopt mergers and acquisitions to strengthen its business segments.



